Why is Off-Page SEO important?
- Link Building
- Social Media
Search engines have been trying for years to find the best way to return the results to the searcher. To do that, they take into account on-site SEO factors (described here), and off-site SEO.
Off-site SEO gives search engines a good idea on how the World sees a particular website.
A website that is useful/popular is more likely to have external references (or links) from other websites; it is more likely to have mentioned on social media (Facebook likes, Tweets etc.) and it is also more likely to be bookmarked and shared amongst like-minded users.