On-site Search Engine Optimisation is the starting point to your campaign. This is controlled by you or by the coding on your website. Examples of on-site optimisation include actual HTML code, meta tags, keyword placement and keyword density.
The on-site process consists
of the following:
Step 1 - Find The Best Keywords:
Why it is important to target the correct key-phrases
Keywords are the words that people enter in search engines to find businesses like yours. It's pointless to optimise your web pages for keywords that nobody searches for.
In addition, the keywords that you use in your optimisation campaign must attract the right kind of visitors.
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
You could invest a lot of time in optimising your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
It is very important that you choose the right keywords that lead to high search engine rankings and sales. We can make sure that you choose the correct key-phrases.
Step 2 - Optimise your web page(s)
Why is it important to optimise your web pages?
By optimizing your web pages, you tell search engines for which keywords you want to be found. If you do not optimise your web pages, then search engines won't list your website or they will list it for the wrong keywords.
Optimising your web pages makes sure that your website can get high rankings for the keywords of your choice.
How to optimize your web pages
High rankings on Google and other search engines are the result of optimised web page content and good backlinks. Start with optimising your web page content.
Kireth Website Design
Telephone: 01482 226295
and 01482 781 749
14 Abbey Way
Sculcoates Lane Hull, HU5 1DA.
By optimizing your web page content, you tell search engines for which keywords you want to be found.
Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword.
Make sure that your web pages don't have major HTML code errors that prevent search engines from indexing your site. There are also other factors such as coding and behind-the-scenes Factors such as tags like 'title tags' and meta description tags.