Off-site optimisation refers to factors that have an effect on your listing in natural search engine results. These are not controlled by you or the coding on the website. Examples of this are things like link popularity and domain trust.
The off-site process consists
of the following:
- Link Building
- Social Media
Why is Off-Page SEO important?
Search engines have been trying for years to find the best way to return the results to the searcher. To do that, they take into account on-site SEO factors (described here), and off-site SEO.
Off site SEO gives search engines a good idea on how the World sees a particular website. A web site that is useful/popular is more likely to have external references (or links) from other websites; it is more likely to have mentions on social media (Facebook likes, Tweets etc.) and it is also more like-ly to be bookmarked and shared amongst like-minded users.
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO campaign is likely to generate the following benefits to website owners: Increase in rankings – The website will rank higher in the natural search results and this also gener-ates more traffic.
Increased exposure – Higher rankings also leads to an increased exposure because when a website ranks in the first page- it gets more links, more visitors and more social-media mentions. It is like a snowball effect where one thing adds to another and then to another etc.
|Package||Local Standard||Local Premium||National Campaings|
|On-Page HTML optimisation||Home Page||1 Page per Month||Full Site|
|Monthly Ranking Report||Yes||Yes||Yes|
|Search Engine Submissions||Yes||Yes||yes|
|Social Media Links||Yes||Yes||Yes|
Kireth Website Design
Telephone: 01482 226295
and 01482 781 749
14 Abbey Way
Sculcoates Lane Hull, HU5 1DA.
1 - Link Building
Link building is the most popular off-site SEO method. Essentially, by building external links to your website, you are trying to get as many votes as you can so that you can bypass your competi-tors and rank higher.
E.G. if someone likes this page and references it from his website or blog, then this is like telling search engines that this page is useful/informative.